In recent years, the demand for safe and high-quality dairy products has surged in China, making milk pasteurization a critical topic. This guide delves into the significance of milk pasteurizers, exploring their role in ensuring food safety and extending shelf life. Understanding this process is essential for producers, consumers, and anyone interested in the dairy industry.

Readers can expect to learn about the various types of milk pasteurizers, their operational mechanisms, and the technological advancements shaping the industry. We will also discuss regulatory standards and best practices for effective pasteurization. By the end of this guide, you will have a comprehensive understanding of milk pasteurization and its impact on public health and the dairy market in China.

Opportunities and Challenges for Pasteurized Milk in China

In late 1990s, Ultra Heat Treated (UHT) technology was introduced to China. Over the course of the last three decades, UHT milk has become extremely popular in China, and its market size surged from 19 billion RMB in 2003 to approximately 90 billion RMB in 2017. This growth can be primarily attributed to certain advantages offered by UHT milk such as its relatively long shelf-life and its convenience. Data shows that by May 2018, its penetration rate had hit 90% across China. However, in recent years, there has been rapid growth in China’s pasteurized milk market. The annual sales of fresh milk on JD platform increased 100% in 2018, and the number of consumers buying pasteurized milk during this time also rose by 100%. The growth in this market parallels much larger growth trends towards health and wellness amongst Chinese consumers. Pasteurized milk is generally considered healthier than UHT, and when combined with improved sensory qualities, it’s no wonder that pasteurized milk is gaining traction.

What is Driving Growth?

Consumption Upgrade and Health and Wellness Trends

The comparatively low temperature used to sterilize pasteurized milk retains more active components and boasts higher levels of protein, lactose, and other nutrients. Given health and wellness trends, these characteristics are preferred by Chinese consumers who place a high value on freshness and nutritional content. The increasing purchasing power of Chinese consumers, particularly in 1st and 2nd tier cities, has led to a significant rise in the consumption of pasteurized milk.

Huge Profits

Due to fierce competition and limited market expansion, the profit margin for UHT milk has been shrinking. Enterprises are now targeting the high-end market with pasteurized milk, which boasts a much higher profit ratio. For instance, New Hope Dairy reported a gross profit rate of 48.74% for fresh milk compared to 23.59% for UHT milk in 2017. This potential for higher profits is driving more dairy giants to invest in the pasteurized milk sector.

Global Prevailing Trend

The dominance of UHT milk in China contrasts with global trends where pasteurized milk accounts for the majority of milk consumption in over 90% of countries. In Canada, the UK, and the USA, the market share of fresh milk is exceptionally high. Although the fresh milk market share is currently small in China (14%), it is expected to grow as global consumption patterns take root and cold chain logistics improve.

Pasteurized Milk’s Competition Structure in China

China’s fresh milk market is dominated by regional dairy enterprises such as Bright Dairy, Sanyuan, Weigang, and New Hope. Bright Dairy, in particular, has made significant strides by lowering the pasteurization temperature to retain more active ingredients. The potential of the pasteurized milk market has attracted major players like Mengniu and Yili, who are now promoting their pasteurized milk products nationwide.

Leveraging New Retail

Some overseas dairy enterprises are capitalizing on “new retail” strategies, which combine in-store dining, cashless payments, and online shopping. For example, Fonterra and Freshhema launched a pasteurized milk product named “daily fresh milk” to meet consumer demand for freshness. This product is placed on shelves for just one day, ensuring high turnover and popularity among consumers.

Challenges for China’s Fresh Milk Market

The High Cost

The retail of fresh pasteurized milk involves advanced cold chain equipment and efficient logistics, which increase costs for enterprises and consumers. For instance, the retail price for “Van milk” (imported from Australia) is significantly higher due to logistics costs and spoilage rates.

Consumer Psychology: Preference for Local Brands

Chinese consumers generally prefer local manufacturers, believing that short-distance delivery improves milk freshness. A market research study shows that 90% of consumers favor local brands when purchasing pasteurized milk. This preference complicates market entry for international stakeholders and highlights the importance of established supply chains.

Technical Features of Milk Pasteurizers

When considering a milk pasteurizer, it’s essential to understand the technical features that differentiate various models. Below is a comparison table of key technical features:

Types of Milk Pasteurizers

Different types of milk pasteurizers cater to various needs and capacities. Here’s a comparison of the types available:

Conclusion

The pasteurized milk market in China presents both opportunities and challenges. With rising health consciousness among consumers and the potential for higher profit margins, dairy enterprises are increasingly investing in this sector. However, challenges such as high costs and consumer preferences for local brands must be navigated carefully. As the market evolves, understanding the technical features and types of milk pasteurizers will be crucial for stakeholders looking to capitalize on this growing trend.

FAQs

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What is pasteurization?
Pasteurization is a heat treatment process that extends the shelf life of products and kills harmful bacteria while preserving most of the beneficial elements.

What types of products can be made with a pasteurizer?
You can make pasteurized milk, various types of cheese, and yogurt using a pasteurizer.

Why should I use a pasteurizer instead of boiling milk on the stove?
Using a pasteurizer allows you to set the temperature and time, preventing milk from burning or boiling over, which saves time and ensures quality.

What is the capacity range of milk pasteurizers?
Milk pasteurizers come in various capacities, from small models suitable for home use (14 liters) to large commercial units (up to 500 liters).

How do I choose the right pasteurizer for my needs?
Consider your production volume, the types of products you want to make, and whether you need a compact or larger unit.